It’s been almost two months since our #PointlessPlastics campaign was launched alongside Green Gumption, and the response has been overwhelming, clocking thousands of uses of the hashtag. Thanks to everyone who has engaged so far!
#PointlessPlastics is an awareness-raising initiative to highlight instances where plastics were completely pointless or could have easily been replaced with a more sustainable alternative. We’re also asking people to praise where change has been made to reduce or improve plastic use. We hope to create change across the whole supply chain, from manufacturer to consumer, to reduce use of single-use plastic.
The ‘end-game’ is to gather examples, evidence, and great alternatives and present these at a series of round-table discussions with business leaders from retailers, manufacturers and the sustainability sector. We will also be encouraging the Treasury to enforce the ‘plastic tax’ and to spend any money raised on the R&D, production and subsidisation of sustainable alternatives.
We had so many great tweets using the hashtag that it’s been difficult to decide which to choose, but in the end, we’ve chosen the ones that really carried a message and showed a clear example of how things can easily be changed.
Some tweets have even surprised the ‘Tweeter’ by receiving hundreds of RTs and likes. The Global sustainable tourism news platform WTM even featured #PP and described the new hashtag as a ‘shift in tone’ from previous campaigns.
See our first examples, here.
Read Karen’s blog about her vision for the campaign.
If you would like to attend these round-table discussions, please email: karen@GlobalGoodAwards.co.uk
The campaign was launched in November, ahead of Award entries opening for their 2018 awards programme. They have several categories focusing on environmental impact, including for eco-products, behaviour change and sustainable supply chain. Entries close on 2nd Feb.
For more information about the campaign, visit www.globalgoodawards.co.uk/pointlessplastics