Campaign of the Year


Canary Wharf Group: Breaking the Plastic Habit

In 2018 Canary Wharf Group launched ‘Breaking The Plastic Habit’, a campaign designed to influence Estate-wide behaviour at Canary Wharf which resulted in the elimination of more than 2 million items of single-use plastic, and the capture and recycling of over 5 million more items. As a result, on World Environment Day 2019, Canary Wharf became the first commercial centre in the world, and the first district in London, to achieve Plastic Free Communities status from marine conservation charity, Surfers Against Sewage.


Triodos Bank UK & Greenhouse PR: Change your bank, change the world

The current banking system is broken. Since the 2016 Paris climate agreement, the top five UK banks have pumped nearly £150 billion into fossil fuels. ‘Change your bank, change the world’ was designed to motivate consumers to use their money as a force for good by switching to an ethical bank, only funding organisations creating positive social and environmental change. The campaign message delivered maximum impact and is one of Triodos’ most successful campaigns to date, helping to hit current account application targets and deliver a 200% increase in brand awareness last year.


Unilever: Dove Fights Plastic Waste

The pressures of the plastic crisis have planted themselves firmly in the public consciousness. As global environmental impact grows, stakeholders and consumers are demanding more from brands; from transparency to tangible action. Dove’s challenge lay in reconciling the impact of its prior actions with the changes it wanted to make.

Dove’s strategy was to expand and accelerate actions against plastic waste, and develop a communications approach that would capitalise on the brand’s historic and new initiatives to tackle plastic waste – positioning Dove as an industry leader who would set the pace in inspiring global action.