Campaign of the Year


TITLE: Parents vs Kids

About Parents vs Kids

O2 and the NSPCC have been working in partnership since 2015; together we’ve built a strong foundation of support to help keep children safe online. 77% of parents are concerned about online safety but find it hard to have positive conversations with their children about it.

In response we created Parents vs Kids, a virtual game show shared learning experience where parents and children test their knowledge of the internet, sparking a conversation and encouraging greater openness. It got over 1.5million families talking about the exciting possibilities of the internet, as-well-as the risks to look out for.

Read more about Parents vs Kids