GOLD
ITV, Uncommon Creative Studio, Goodstuff, Essence: Britain Get Talking
In 2019, we stopped our biggest show, Britain’s Got Talent, to encourage families to talk instead, building resilience. Our 2020 lockdown campaign ‘Apart but Never Alone’ encouraged people to reach out to each other, and as a result 6.4 million people started a conversation with others. Our Help Our Helplines initiative appeared across our flagship shows raising over £1.4m for mental health helplines. These campaigns have meant more people than ever are likely to start conversations about mental health. They have become part of our culture and helped dismantle taboos around mental health.
SILVER
89Up, Toyota Mobility Foundation & Nesta Challenges: Mobility Unlimited Challenge
Mobility is one of the biggest challenges of the 21st century. Millions of people already use a mobility device and with ageing populations, solutions that are smart and efficient are urgently needed. But assistive technology hasn’t seen innovation in decades.
Toyota Mobility Foundation and Nesta Challenges launched the Mobility Unlimited Challenge to change that, inspiring creators across the globe to reinvent the wheelchair.
89up was communications partner for this three-year challenge, which saw 80 teams from 29 countries around the world enter with the winner announced in 2020. The campaign secured 725+ international media hits across three years.
BRONZE
Tesco Mobile & Crisis: Tesco Mobile Reconnects
At Tesco Mobile, we’re driven by our purpose: We care for human connection. This is integral to our business and at the core of how we behave and the decisions we make.
When Covid-19 hit, we put our purpose into action with Tesco Mobile Reconnects. By 2023, this initiative will give £2.4 million worth of phones, devices and connectivity to help at least 13,000 vulnerable and disadvantaged people reconnect with society.