Best Campaign of the Year


Hubbub, Ellipsis Earth, McDonald’s & Barley Communications: Neat Streets

Hubbub and Ellipsis Earth delivered an anti-littering campaign from March to August 2021 in Bournemouth, Christchurch and Poole (BCP), funded by McDonald’s and supported by Barley Communications. Ellipsis conducted the most scientifically robust litter survey ever in the UK. This data was used to develop litter-busting interventions in BCP’s beaches, parks, and urban spaces. On average, there was an outstanding 75% reduction in litter where data-driven interventions were placed. Some individual locations achieved phenomenal reductions of nearly 90%. A replicable template for future projects in other locations now exists, with a firm commitment from Glasgow City Council to follow suit.


This Life Cambodia: Virtual Reality – Ending Violence Against Women

Our main objective was to encourage individuals, communities and local authorities to take action and to come together to support women experiencing violence. We wanted to create an engaging campaign and video, where Cambodians could see and understand the reality and impact of gender-based violence on women and children with concrete actions they could take.

The campaign was a powerful call to action that encouraged family, friends and neighbours to Reach Out, Check In and Act, to ensure that women are safe. We were able to produce the video and campaign with a small $6,000 budget.


Warner Bros Discovery: Cartoon Network Climate Champions

Climate Champions is a multiplatform EMEA campaign using Cartoon Network’s brands, animation, and storytelling to encourage kids aged 6-12 to take on daily challenges to collectively make a big difference in tackling climate change. It launched across the region in June 2021 in 18 languages, and in under a year, the campaign has seen over 840,000 different challenges completed by almost 100,000 Climate Champions. Kids can find over 100 different challenges on the Climate Champions microsite, a digital hub which forms the heart of the campaign, and which has real time updates visually represented on a live regional activity map.


Guerlain & UNESCO-MAB: Women for Bees

Guerlain is running the “Women for Bees” programme in partnership with UNESCO. The programme aims to create an international network of women beekeepers who will be able to share their local and scientific knowledge on the crucial role of pollination and bees in ensuring food security for the planet. By 2025 this partnership will have allowed for the training of 50 women beekeepers, installed 2,500 hives and led to 125 million bees. The first edition happened in Europe in 2021, followed by a second edition launched in Cambodia in 2022. Angelina Jolie, Guerlain Muse, is the Godmother of both cohorts.