RUNNER-UP: Kellogg’s
PROJECT: Breakfast Club Programme
The Project
When Kellogg’s launched its Breakfast Club programme in 1998, the very idea of pre-school clubs was something new. Today, that situation has changed completely as 85% of schools now run a Breakfast Club and teachers and parents look to these clubs to help with everything from attendance and attainment to hunger in the classroom.
We are proud of the role we’ve played and continue to play – by providing everything from cash grants and training to free bowls and food to enable 3000 Breakfast Clubs to open their doors to feed children in the morning.