Community Partnership
(Wellbeing in the Community)

SILVER: JTI & Contact the Elderly

TITLE: The Power of Friendship

About The Power of Friendship

On average, there is at least one older person suffering from chronic loneliness in every street across the UK.  JTI & CTE have tackled loneliness amongst older people, enabling local communities across the UK to create friendship groups for 75+ year olds living alone. We have engaged 2,112 volunteers.

Working together for ten years – we have reached 950+ socially isolated older people and created 116 new monthly friendship groups.

82% of guests feel less lonely since attending a group.

In addition, in 2018, 38% of JTI employees volunteered with CTE; hosting nationwide tea parties for older guests.

Read more about Contact the Elderly