Ecological cleaning product company and GGA supporter Delphis is launching a new Recycled Plastic Content Mark to show that it is possible to eliminate the use of virgin plastic. “It’s clear that consumers are confused with the myriad of plastic messages. The only one that makes a difference is how much recycled content is being used. If this gets adopted globally, then packaging will be collected and recycled for good,” the company says.
In December 2018 Delphis switched all of its packaging from virgin plastic to 100% UK collected, recycled plastic bottles. It created a totally circular model, giving single-use plastic a second life. This proves that millions of tonnes can and must be redirected from going into landfill, incineration or the ocean, the company maintains.
The campaign kicks off on 20 September when it will launch an eco turtle blimp, coinciding with Greta Thunberg’s climate strike, and host a reception at the House of Commons to introduce the mark to an invited group of industry experts, NGOs and academics.
Delphis will also introduce an open-source website where participating companies can download the relevant percentage of recycled content in their packaging for free, as well promote a public petition on change.org to demand more recycled content in packaging and to adopt the mark.
The blimp will be flying at various locations across the UK during Recycle Week (which runs 23-27 September).
GGA founder, Karen Sutton, is attending the launch on 20 September and will report back!