Environmental Behaviour Change


Keep Britain Tidy & Newham Council: Better Streets Programme to Tackle Fly-tipping

The Newham Better Streets Programme, was designed to tackle the issue of fly-tipping in Newham. Using insights from previous research and wider behavioural science, a co-design session was run with residents to design a series of fly-tipping interventions, including Crime Scene Investigation tape and Social Impact Stencils to respectively draw attention to fly-tipping and highlight its negative community impacts. The interventions had a demonstrable impact on fly-tipping in Newham, with a maximum reduction of 73% in one intervention area, and lower levels of fly-tipping after interventions had ended. The interventions were subsequently rolled out borough-wide for broader impact.


ITV: Making the biggest shows, with the smallest footprint

Our employee engagement programme, ‘Sustainability at Home’, was developed to support our net-zero strategy. As we responded to the COVID-19 pandemic and moved from office working to 16,000 ‘home offices’, we incorporated sustainability at home messaging to help to reduce the impact of remote working. Over 2,400 colleagues have endorsed our change in focus, joining our speaker events, entering our competitions, and supporting our research. Our programme has helped to bring colleagues together in a virtual working world, creating engaged environmental communities supporting each other to take positive impactful action.


Octopus Electric Vehicles: Electric Dreams salary sacrifice scheme

With transport contributing a third of all carbon emissions in the UK, it’s crucial to accelerate the switch to electric driving. Our Electric Dreams Salary Sacrifice Scheme is doing just that. We’ve broken down the cost and awareness barriers to EV ownership, encouraging employees to change undesirable gas-guzzling journeys into clean ones. Employees can access an electric car, and everything they need to hit the road including a free home charger and bespoke EV energy tariffs, via their employer. They can make up to 40% savings in tax while they’re at it. And it costs the employer nothing.