This award is open to innovative projects, interventions or ongoing activities that have successfully changed the identified eco behaviours of its target audience(s). This award is open to any organisations that have successfully demonstrated that they delivered the desired behavioural change in their target group.
The award will recognise entities that push the boundaries in an effort to change identified undesirable behaviours or habits that have detrimental environmental consequences. This could be, for example: – related to single-use plastic consumption; unsustainable travel patterns; wasteful food consumption patterns or any other habits that are considered to have an environmental cost. Initiatives will be rewarded for addressing reductions in carbon emissions, water wastage, food waste, air pollution, fossil fuel use and/or general resource use, as well addressing wider concerns around waste generally.
The judges will specifically be looking for evidence of: verifiable reductions in the undesirable behaviours targeted/increase in desired behaviours targeted; whether they be measured in carbon emissions reductions, water saved, food waste reductions and/or waste generation reductions or through changed attitudes and stated new behaviours. These can be achieved through a variety of approaches to achieving behavioural change; the degree of innovation in delivering the initiative; the use of awareness raising through traditional and social media to promote efforts amongst the target audience; integrating these new desirable behaviours and helping to ‘normalise’ them; and any other secondary positive impacts that may have arisen from the intervention.
The timeframe for this award is for activities undertaken between 2016-2018 or ongoing.
Judges will be looking for evidence of the following points within the supplied application form (weighting percentages in brackets):
- The initiative itself – how they identified the need for it, what was the innovative nature of the intervention; (20%)
- The measured effectiveness of the intervention and the verifiable impacts on the target group; (25%)
- Whether the activities led to reductions in emissions; (15%)
- Awareness raising of the project to promote the scheme to the target group and to engage their support and interaction with the scheme; (15%)
- The wider potential for scalability and replicability. (25%)