Environmental Behaviour Change Award

Category Description

This award is open to innovative programmes, interventions or ongoing activities that have successfully resulted in environmental behaviour change of its target audience(s). This award is open to any organisations that have successfully demonstrated that they delivered the desired behavioural change in their target group.

The award will recognise entities that push the boundaries in an effort to change identified undesirable behaviours or habits that have detrimental environmental consequences. This could be, for example: – related to single-use plastic consumption; unsustainable travel patterns; wasteful food consumption patterns or any other habits that are considered to have an environmental cost. Initiatives will be rewarded for addressing reductions in carbon emissions, water wastage, food waste, air pollution, fossil fuel use and/or general resource use, as well addressing wider concerns around waste generally.

The judges will specifically be looking for evidence of: verifiable reductions in the undesirable behaviours targeted/increase in desired behaviours targeted; whether they be measured in carbon emissions reductions, water saved, food waste reductions and/or waste generation reductions or through changed attitudes and stated new behaviours. These can be achieved through a variety of approaches to achieving behavioural change; the degree of innovation in delivering the initiative; the use of awareness raising through traditional and social media to promote efforts amongst the target audience; integrating these new desirable behaviours and helping to ‘normalise’ them; and any other secondary positive impacts that may have arisen from the intervention.

The time frame for this environmental behaviour change award is for activities undertaken between 2019-21 or ongoing.

NB: Before entering this category, please take a few minutes to watch Dr Paula Owen, our judge and Behaviour Change expert, explain exactly what our judges look for in an entry for this category. You’ll find it from 31:20 mins to 34:30 from our 2021 ceremony.

Word count: 1500 with 10% allowance.


Judges will be looking for evidence of the following points within the supplied application form (weighting percentages in brackets):

  1. The initiative itself – how they identified the need for it, what was the innovative nature of the intervention; (30%)
  2. Awareness raising of the project to promote the scheme to the target group and to engage their support and interaction with the scheme; (20%)
  3. The measured effectiveness of the intervention and the verifiable impacts on the target group; (25%)
  4. The wider potential for scalability and replicability. (25%)

Are we eligible to enter?

Our awards programme is open to all organisations of any kind… companies large and small, charities, not-for-profits, social enterprises, NGOs, membership and accreditation organisations and government departments including local and county councils. We are all about rewarding sustainability practice – in all its forms. So if your organisation is making a difference, directly or indirectly to people and planet, you’re eligible.

We don’t just recognise businesses that are operating responsibly, or supporting / partnering with worthwhile causes. We also actively encourage entries from organisations that have been specifically set up or adapted to offer a product or service that tackles a social or environmental problem.

Our category descriptions and criteria have been written to guide entrants on what content should be detailed in their entries. However, we do not expect square pegs to fit in round holes… Some of your business activities or dedicated programmes might not fit entirely with any one specific category. In these cases, the descriptions and criteria are open to an element of interpretation and rest assured that our judges will still take into account entries that are strongly aligned with the overall context of the category.

If you have any concerns about the suitability of your entry, or would like to discuss your activities in more detail, we are here to help. Give Karen a call on 07813 718541 or email us.