One To Watch: Little Freddie
TITLE: Pouch Recycling Scheme
About the Pouch Recycling Scheme
Little Freddie is the first brand in the UK to offer a zero waste to landfill pouch recycling scheme, as part of its ‘Big Green Plan’ mission to become the most sustainable baby food brand. The recycling scheme encourages consumers to send back their used pouches in a prepaid recyclable recycling bag, where first of its kind technology will recycle each component of the pouch into materials that go back into circulation. Disposing of baby food pouches in this way has a 90% smaller carbon footprint than current methods.