One to Watch

One To Watch: London Waste and Recycling Board & Barley Communications

TITLE: Love Not Landfill

About Love Not Landfill

The fashion industry is harming the environment, yet for young people today, appearance has never been so important, with 16-24 year olds throwing away 35 million items of clothing every year. The #LoveNotLandfill campaign from the London Waste and Recycling Board and Barley Communications aimed to tackle this problem and engage young people with the environmental impact of fast fashion. Combining pre-loved clothing events, high street partnerships, compelling artwork and high-profile influencer work, the campaign engaged young people and encouraged more sustainable fashion habits, dovetailing with Stacey Dooley’s documentary and so far reaching 2.4 million people.

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