We asked three-times awards winner WWF what makes for a winning entry
Global conservation organisation WWF has won no less than three Global Good Awards in consecutive years. That’s no mean feat.
In 2016 it won International Sustainable Community (Legacy) for its part in Sky Rainforest Rescue, a six-year partnership that helped save one billion trees in the Amazon rainforest (avoiding over 3.7 million tonnes of carbon emissions).
In 2017 it won Green Supply Chain for its work with M&S on sustainable cotton; a 10-year programme supporting farmers to produce cotton that uses less water and chemicals. The project now covers more than 15,000 hectares with an annual yield of more than 40,000 metric tonnes of BCI seed cotton.
And just last year, WWF won Sustainable Supply Chain for its work with Thai Union Europe (TUE) to create sustainable seafood supply chains, protecting the biodiversity of the oceans and ensuring food security for the future. TUE is one of the biggest seafood companies in Europe and in just three years it has achieved 20% Marine Stewardship Council (MSC) certification across its supply chain. More than 80% of its tuna supply is now engaged in projects to improve sustainability. Through the partnership, TUE is also providing conservation funding to support WWF’s work ensuring sustainable livelihoods in artisanal fishing communities in East Africa.
Naomi Hicks, director of partnerships, says that what these three winning entries have in common is their ‘whole value approach’. “It’s about delivering full value for both partners,” she explains. “We recognise our partners’ challenges and then try and help them to tackle them. Both parties are fully engaged.”
So what are the key ingredients for a strong partnership submission? “A good entry really needs to bring the cause to life,” Hicks believes. “It’s got to make clear the real world change you’re trying to achieve. It also has to be open and honest. It’s ok to say what’s worked and what hasn’t. You need to detail the progress being made and what’s been achieved. It needs to demonstrate the shared goals and how it delivers full value for both partners.”
And why does an organisation as huge as WWF enter such awards programmes in the first place?
“They are very valuable to us,” emphasises Hicks. “We use entries to awards programmes to benchmark ourselves and show the impact of a partnership. They help us to ensure that our partnerships have robust KPIs and demonstrate an impact. We hope our entries inspire others and gain a wider audience too. They’re also about knowledge exchange and sharing best practice.”
STRONG ENTRY CHECKLIST
· Bring the cause to life
· Detail the world change trying to be achieved
· Be open and honest
· Demonstrate the impact
· Specify the shared goals
· Show how it delivers value for both partners
The Global Good Awards 2019 are now open!
There are 13 categories to choose from including Environmental Behaviour Change, Sustainable Supply Chain and Good Employer of the Year. And remember entry fees are only charged when you submit your entry. There are no fees to pay for starting an application.