#PointlessPlastics is an awareness-raising initiative to highlight instances where plastics were completely pointless or could have easily been replaced with a more sustainable alternative. We’re also asking people to praise where change has been made to reduce or improve plastic use. We hope to create change across the whole supply chain, from manufacturer to consumer, to reduce use of single-use plastic.
Read Karen’s blog about her vision for the campaign.
Posted by @GlobalGoodAward
December 2017: DIAGEO ADVERTISING
Hot on the heels of its renewed commitment to sustainable packaging, drinks maker Diageo has also moved away from plastic straws in advertising. Meaning that cool G&T will now be #PointlessPlastics free. Here, in a recent video, they’ve even made a cheeky reference to using a straw… no wait, phew, it’s a strawberry! Luckily, this needn’t be a hardship with all the alternatives now available, and the company will be hot on the heels of Wetherspoons and the villagers of Ullapool in Scotland, who banned plastic straws in 2017.
Posted by @OceansFriend1
December 2017: POINTLESSLY PACKAGED PLASTIC DUCKS
Plastic wrap to protect a plastic product, a recurring theme over the last few months as our readers unpacked the Christmas presents they’d ordered online. These ducks were mass produced and put in additional packaging to protect them when packed in transport and we saw countless examples of individual wrapping, excessive postal packaging and more. Amazon even work with manufacturers to combat this ‘wrap rage’ and encourage them to use less packaging. A lesson for all? Less is more.
Posted by @seasaver
December 2017: CARREFOUR SEGMENTED SATSUMA
This was one of the most widely talked about Tweets in the campaign to date, and not always for the right reasons. What seemed to many like a pointless use of plastics, was, in this case extremely useful for those with disabilities and accessibility considerations. It also sparked a conversation about ‘ableist’ language, and we’ll be looking into this in more depth in upcoming articles about how prepared fruit and veg isn’t always to keep up with our hectic lifestyles. We’ve learned that when considering change, manufacturers and retailers have accessibility considerations to meet as well as environmental ones.
To continue to support the campaign, simply tweet your pictures using #PointlessPlastics. Please remember that this isn’t necessarily a ‘name and shame’ exercise… it is a real opportunity to encourage and offer tangible solutions and alternatives to the plastic problem. See a list of examples here.