WINNER: WWF & M&S
PROJECT: Working together to deliver more sustainable cotton in India
The Project
Cotton represents nearly half the fibre used to make clothes and other textiles worldwide. That’s why WWF and M&S have been working on sustainable cotton since 2007, supporting farmers to produce cotton that uses less water and chemicals and is therefore better for the health of farming communities and the environment. Ten years on, the project now covers more than 15,000 hectares with an annual yield of more than 40,000 metric tonnes of BCI seed cotton. The focus now is on ensuring the project can be self-sustaining for the long term.