SILVER: Cross Country Trains
PROJECT: Cub Scout Personal Safety Project
CrossCountry’s industry-leading Cub Scout Personal Safety Project has succeeded in educating young people around the importance of rail safety. Delivered in partnership with The Scout Association and rail industry stakeholders, the project enables Cub Scouts to work towards their Personal Safety Activity Badge, visit their local railway stations and carry out station improvement projects.
Engagement has been high with +26.5k activity packs downloaded and +14k safety badges awarded to date. With a host of celebrity endorsements, including Johnny Depp, this project has created enthusiastic young rail ambassadors and contributed to a significant reduction in children trespassing on the railways.