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The Paradigm Norton podcast putting purpose-driven finance in conversation with the people actually doing the work
There’s a podcast out there that doesn’t sound like most finance content. No market commentary, no jargon, no quietly anxious energy about interest rates. Just genuinely good conversations about values, and what it looks like to build something that matters….whether finance related or not!
It’s called Life Matters More, and it’s hosted by Paradigm Norton Financial Planning – a B Corp, employee-owned firm whose entire proposition sits in that title. Their belief: money is a tool, not the point. The point is the life you build with it.
The podcast is presented by Philippa Hann, Paradigm Norton’s CEO, and Steve Watters, Head of Impact – each bringing a distinct perspective to the conversations. Philippa came to financial planning via an unusual route: twenty years as a litigation lawyer working cases against financial advisers, spending two decades seeing what happens when incentives and ethics come apart. Steve, meanwhile, is the 2025 Global Good Awards Gold winner in the Sustainable Finance Leader of the Year category; so it’s fair to say both hosts bring more than theory to the table. Several members of the GGA community have joined them in conversation recently, as winners, judges, and long-standing partners.
Episode 9: Alice Chapple on Impact Investing and Why the System Is Broken
Alice Chapple is one of our judges for the Global Good Finance Awards categories, and founder of Impact Value. In conversation with Philippa, she explores what it genuinely takes to align capital with outcomes that matter – and what responsible leadership actually looks like in practice, not on paper.
If you work in or around finance and you’ve ever felt the gap between what’s claimed and what’s delivered, this one’s for you.
Louisa Ziane is COO of Toast Ale – a business built around ending food waste, over a pint. Toast have been supplying beer for GGA events since 2018, and Louisa has recently joined our judging panel. In this episode, she and Steve get into what it really looks like to build a commercially credible business around a genuine environmental problem.
Louisa’s reflection on entering the Global Good Awards is worth quoting directly:
“I think that’s what the Global Good Award judges recognised – that not only had we created a product that solved a problem, but we’d given so much thought to the entire business model, to considering any of the negative aspects as well that the business may have and what we were going to do about those. And then that collaborative, open approach that we embodied from the very beginning…”
That’s precisely what GGA judges look for. Not perfection. Rigour, honesty, and the thinking behind the doing.
Also hosted by Steve, this conversation digs into what it actually takes to shift behaviour inside complex, time-poor institutions – and what the private sector can learn from schools trying to do exactly that.
Adam Flint’s work with Count Your Carbon grew directly from a gap he identified when the Department for Education introduced requirements for schools to have climate action plans and sustainability leads in place by 2025; the initiative won Gold in the Game Changing Innovation of the Year category at the 2025 Global Good Awards.
Adam says, “There just wasn’t a tool out there at the time for schools to measure their carbon emissions. And when it comes to reducing your carbon footprint, obviously the first step is knowing where you’re starting from. So that’s where Count Your Carbon came in – making measuring and tracking carbon emissions accessible to school leaders, especially those with no prior expertise in the area. And most importantly, it’s totally free.”
Practical, unglamorous, necessary. The kind of work that rarely makes headlines but moves things forward.
Coming soon…
Two more episodes featuring GGA winners are on their way, going live the week of 5 May:
Kate Allan & Emma Chaplin from The Prop Up Project, which won Gold in the Best Start-up Enterprise of the Year category in 2025.
Eileen Akbaraly (Founder of Made for A Woman) — recording 30 April. Eileen won Gold in the Individual Changemaker of the Year category at the 2025 Global Good Awards.
Find links to all the Life That Matters podcast episodes, and more about what Paradigm Norton does by clicking here.
2026 entries are NOW OPEN! You can read the full line up of 2025 winners here.
