GOLD: The Crown Estate
PROJECT: Creating Brilliant Places
The Crown Estate’s purpose is to create brilliant places through conscious commercialism. It’s about taking a long-term view, seeing the bigger picture, identifying opportunities for growth, and creating environments that are relevant, attractive and profitable. Our entry gives a snap shot of sustainable working practices and innovative projects in collaboration with business partners, customers and wider stakeholders, including our people. It also introduces the approach we have developed to measure the value we create, or diminish, through our business activity – which in turn can influence our decision-making.