PROJECT: Aviva Community Fund – Using Good Thinking to make a difference
Aviva has a well-established tradition of giving money to good causes. But other large organisations have similar programmes, so how could we capture the nation’s imagination and stand apart from the crowd? We used digital to create an Aviva Community Fund that helped to build capacity for organisations in the long-term, giving them not just cash, but the skills and outreach opportunities to make a difference to local projects close to their hearts. In 2016, recognising the successes and learning from the 2015 initiative, we innovated the ACF using our skills and communications channels to make an even greater impact.