Community Partnership
SILVER: JTI & Contact the Elderly
TITLE: The Power of Friendship
About The Power of Friendship
On average, there is at least one older person suffering from chronic loneliness in every street across the UK. JTI & CTE have tackled loneliness amongst older people, enabling local communities across the UK to create friendship groups for 75+ year olds living alone. We have engaged 2,112 volunteers.
Working together for ten years – we have reached 950+ socially isolated older people and created 116 new monthly friendship groups.
82% of guests feel less lonely since attending a group.
In addition, in 2018, 38% of JTI employees volunteered with CTE; hosting nationwide tea parties for older guests.