Clean & Green
RUNNER-UP: Riversimple Movement
Riversimple’s Purpose is “To pursue, systematically, the elimination of the environmental damage caused by personal transport.” We have designed and built a hydrogen fuel cell car from scratch to be highly efficient, affordable, and desirable. The Rasa is a road legal engineering prototype that does the equivalent of 250mpg, with lower carbon emissions ‘well to wheel’ than any car available today. Riversimple has taken a ‘whole system design’ approach at three levels – the car is radically efficient, the business model aligns interests of company with those of society, and the governance balances and protects the interests of multiple stakeholders.