We’d love to keep sharing our exciting developments in the Global Good community with you, but you’ll need to ‘opt-in’ to our communications. Read more about how we protect your data here. We use LinkedIn for all our newsletters and communications, so please follow our page here, and subscribe to our newsletter here.
The savvy entrant’s secret weapon!
Entering the Global Good Awards takes effort – and that’s exactly the point. We want to hear about the amazing work you’re doing, in your words, with all the passion and authenticity that only you can bring. But we also know that staring at a blank entry form, trying to do justice to months (or possibly years!) of hard work, can feel genuinely daunting…it’s got school exam vibes, hasn’t it?!
So we’ve been thinking: could AI play a small but smart role in helping you put your best foot forward?
The short answer is yes but, and this is important, probably not in the way you might expect.
First up…please don’t ask AI to write your entry
We’re going to say this loud and clear upfront: in no way are we suggesting you hand your entry over to ChatGPT, then merrily hit submit without a second glance. We can tell when that’s happened, and so can our judges. Generic, polished-but-hollow answers that could apply to any organisation in any sector don’t score well – because they miss the whole point. We want your story, your results, your voice.
So, if that’s what you were hoping to do… we say this with love: please don’t.
What AI can do really well
Here’s where it gets interesting. We know it can be tempting to ask AI to do all the heavy lifting, but there’s a much cleverer way to use it when it comes to putting an entry together – as a critical friend rather than a ghostwriter.
Once you’ve written your answers (in your own words, drawing on your real experience and results), try pasting them into an AI tool alongside the judging criteria we publish, and ask it some pointed questions:
“How would you score this response against these criteria, and why?”
You might be surprised how useful the feedback is. AI is genuinely good at spotting where an answer is vague when it could be specific, or where you’ve assumed the reader already understands the context. It might flag that you’ve talked a lot about what you did but haven’t explained why it mattered – and, almost always, that’s exactly what separates a good entry from a winning one.
“Are there areas where more explanation would strengthen this?”
Sometimes we’re so close to our own work that we forget to spell things out. AI can read your entry the way a judge might – fresh eyes, possibly no prior knowledge of your organisation – and highlight the gaps.
“Could I include more figures or data to better evidence my results?”
Tangible results are the only way to win a Global Good Award. If your entry currently says something like “we significantly increased engagement,” AI might prompt you to ask yourself: do I actually have a number for that? Often you do – it just didn’t occur to you to include it. That nudge alone could meaningfully strengthen your entry.
A word of caution
This is important: if AI suggests adding something, please make sure it’s true. It sounds obvious, but in the process of polishing and improving, there can be a temptation to embellish slightly – to let a suggestion carry you a little further than the facts actually support.
Don’t do it. Our judges are experienced, and entries that feel inflated or where claims don’t stack up under scrutiny will lose marks, not gain them. Everything in your entry should be something you can stand behind and, vitally, prove. Use AI to better articulate your real results – never to invent or stretch them.
A note on your underlying data too
It’s also worth thinking about where your supporting data and statistics have come from in the first place. Increasingly, the research and reports organisations draw on have themselves been compiled using AI – and that’s fine, but the same cautions apply. AI is only ever as good as the sources it draws from, so if you’re citing a figure or referencing research, make sure you can trace it back to a credible primary source. A quick check could save you an awkward moment later in the judging process – and keeps your entry firmly grounded in truth, which is what we’re all here for.
Want to go deeper?
Last year we ran a webinar specifically on this topic – “Using AI to enhance your award writing – with efficiency, authenticity, and ethics” with digital transformation expert Rebecca Allen of Pardalis. If you missed it, you can watch it back here. We covered practical tips, ethical considerations, and had some really honest conversations about where the line is between helpful and harmful when it comes to AI and award entries.
The bottom line
The entries that make our shortlist – and ultimately our podium – are always the ones where you can feel the human behind them. The ones where someone has clearly sat down, thought carefully about what they’ve achieved, and taken the time to explain it properly.
AI won’t win you an award. But used wisely, it might just help you realise that your entry was better than you thought (hurrah!) – it just needed a little more care to show it. So go ahead, write your story first, then let AI help you stress-test it. Your work deserves to be seen at its very best.
Ready to get going with your submission? Click here for all the info you need!
2026 entries are NOW OPEN! You can read the full line up of 2025 winners here.
