Category Description
This award is open to any organisation that has developed and implemented an internal or external campaign which has achieved significant behaviour change leading to beneficial environmental / social impacts during 2022-24 (or ongoing). The campaign may be developed by a single organisation, or in partnership with others.
Specifically, judges will look for evidence of: verifiable reductions in the undesirable behaviours targeted / increase in desired behaviours; metrics such as reductions in carbon emissions, water and waste (including food); changed attitudes; and new behaviours. They will consider the degree of innovation in delivering the initiative; awareness raising through traditional and social media to promote efforts amongst the target audience; integrating these new desirable behaviours and helping to ‘normalise’ them; and any other secondary positive impacts that may have arisen from the intervention.
Judges will consider campaign objectives including promoting awareness, direct fundraising, inspiring action for a cause or any other purpose-driven objective. Outcomes should include real changes among the campaign’s target demographic and (where relevant) inside the client organisation’s own staff and operations. Extra credit will be given to campaigns which complement and reinforce the core business or activity of the organisation driving it.
We request a total word count of 1500 words +/-10% (excl. supporting docs). Any confidential data will be treated as such and only shared with the judging panel.
Criteria
Judges will be looking for evidence of the following points within the supplied application form (weighting percentages in brackets):
- A clear strategy with objectives based on audience insights, along with creative and novel approaches to communicating its message and engaging its target audience (20%)
- Campaign execution: how effectively the campaign reached its key audiences (25%)
- Beyond awareness-raising: measurement of the real world impact of the campaign: whether and how much the campaign positively influenced behaviour change resulting in quantifiable impacts (35%)
- Legacy: the long-term impact of the campaign – the degree to which it influences lasting change within the organisation behind it and the wider community, and whether it lays the ground for any subsequent campaigns (20%)
PLEASE NOTE: The criteria above are different to the questions in the application form. You will need to follow the application questions; cross-referencing these with the criteria to ensure you’ve captured them within your application. The criteria are followed by the judges in order to compare all entries in each category like-for-like, Please ensure you register / login to AwardStage (Opens 3 Feb), select the category and export a PDF copy of the questions. Some category application questions differ. The application questions will be available four weeks before entries open, so if you wish to get them ahead of time please email us.
Are we eligible to enter?
Our awards programme is open to all organisations of any kind… companies large and small, charities, not-for-profits, social enterprises, NGOs, membership and accreditation organisations and government departments including local and county councils. We are all about rewarding sustainability practice – in all its forms. So if your organisation is making a difference, directly or indirectly to people and planet, you’re eligible.
We don’t just recognise businesses that are operating responsibly, or supporting / partnering with worthwhile causes. We also actively encourage entries from organisations that have been specifically set up or adapted to offer a product or service that tackles a social or environmental problem.
Our category descriptions and criteria have been written to guide entrants on what content should be detailed in their entries. However, we do not expect square pegs to fit in round holes… Some of your business activities or dedicated programmes might not fit entirely with any one specific category. In these cases, the descriptions and criteria are open to an element of interpretation and rest assured that our judges will still take into account entries that are strongly aligned with the overall context of the category.
If you have any concerns about the suitability of your entry, or would like to discuss your activities in more detail, we are here to help. Give Karen a call on 07813 718541 or email us.