The Project…
In April 2013, Halfords, the UK’s leading retailer for cycling and leisure products and Re~Cycle, the UK-based charity transforming lives through bicycle re-use, agreed a long-term partnership. Mutual benefits of the partnership include:
For Halfords:
- Opportunities for customers to give unused bikes a sustainable end of life solution.
- Promotion of Halfords as the brand of choice when purchasing a new bike
- Helps store colleagues connect with communities
- Provides team building opportunities for Halfords colleagues
For Re~Cycle:
- Increases Re~Cycle’s reach
- Raises funds to send bikes to Africa
- Raises Re~Cycle’s profile and leverages further support
For the Community:
- Diverts unwanted bikes from landfill/disuse
- Transforms the lives of people and communities in Africa
- Encourages re-use