Best Partnership in the Community

WINNER: Halfords

PROJECT: Halfords & Re~Cycle

The Project…

In April 2013, Halfords, the UK’s leading retailer for cycling and leisure products and Re~Cycle, the UK-based charity transforming lives through bicycle re-use, agreed a long-term partnership. Mutual benefits of the partnership include:

For Halfords:

  • Opportunities for customers to give unused bikes a sustainable end of life solution.
  • Promotion of Halfords as the brand of choice when purchasing a new bike
  • Helps store colleagues connect with communities
  • Provides team building opportunities for Halfords colleagues

For Re~Cycle:

  • Increases Re~Cycle’s reach
  • Raises funds to send bikes to Africa
  • Raises Re~Cycle’s profile and leverages further support

For the Community:

  • Diverts unwanted bikes from landfill/disuse
  • Transforms the lives of people and communities in Africa
  • Encourages re-use

Read more about Halfords and Re~Cycle…