Winner of last year’s National CSR Award for Best Individual Community Project (SME), Hubbub, has secured £100,000 of investment funding from CAF Venturesome to launch a new sustainability vlogging channel.
The channel is part of Hubbub’s on-going ambition to take environmental messages to a mainstream audience in a way that is fresh and compelling.
The channel will consist of weekly vlogs fronted by Sarah Divall (pictured) exploring all things green including sustainable fashion, food and lifestyles. The approach will be punchy, informative and light-hearted, giving a rapid and engaging insight into the latest ideas and news.
The largest vlogging audience is currently relatively young – the so-called Generation D (14-18 year olds), but the age gap is gradually closing with more women in the age-bracket up to 34 getting information from this source. Vloggers have been particularly successful in engaging people in fashion and food with many people in the UK now watching vlogs to get advice and information.
The first set of vlogs will explore the lifestyle concept of Live LAGOM, delver deeper into the recyclability of coffee cups and discover how people are reducing food waste and saving money. The ambition is to encourage 5,000 people to subscribe to the channel in the first year.
Check it out and subscribe here.
