With plastic high on the public’s agenda, Veolia, the resource management company, has launched a flexible new service, Procycle, to recycle harder to treat materials such as sweet wrappers, straws and plastic toys, previously deemed unrecyclable.
Available in public spaces the new containers will work through a post-back system to Veolia’s facility where it will be recycled. From there it will be sent to its network of reprocessors in the UK and Europe to be turned into new products such as garden furniture, plant pots or even a replacement for virgin plastic.
Richard Kirkman, chief technology and innovation officer said: “We don’t want to let recycling leave a bitter lemon taste in people’s mouths. So now when you are sucking on your rhubarb and custard you can be confident that your wrapper could be recycled. So if you are slurping your smoothie through a straw or just clearing out the house of toys you can know they are being transformed into new products.”
This new solution is designed to tackle:
1bn kilograms of sweets consumed each year
1.4m tonnes of textiles sent to landfill per annum
4.5m straws we drink from every year.