Sportswear brand Asics will recycle used clothing to make the official uniforms for Japan’s Olympic and Paralympic teams.
The uniforms will be worn by the home team at next year’s games in Tokyo.
The Asics Reborn Wear Project (ARWPJ) will recycle clothing from school teams, sports days and marathons across Japan and aims to gather around 30,000 items of sportswear. Collection boxes have been set up in ASICS retail stores, sports retailers and at sports events across Japan.
The collection boxes also display a two-dimensional barcode that allows users to access a dedicated website and sign up for a special email newsletter. Registered users will be able to receive messages from athletes, information on Tokyo 2020, and email progress reports as the clothing they have donated is ‘reborn’ as official wear.
Part of the project will involve replacing polyester materials in shoe uppers and sportswear products with 100% recycled polyester. To do this Asics will apply a circular production and development process to extract polyester from the donated items, use it to manufacture thread and fabric, and then produce new sportswear and shoes.
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