Vogue Italia highlighted the issue of sustainability in its ‘green’ January 2020 issue, by dropping carbon-intensive fashion photoshoots from both its cover and inside features, replacing them with illustrations.
As reported by The New York Times, the magazine’s editor-in-chief, Emanuele Farneti, explained the decision: “One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries. Lights switched on for at least ten hours nonstop, partly powered by gasoline-fuelled generators,” he wrote. “Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras…”
The issue boasts seven different covers featuring drawing versions of models posing in designer clothing by artists including Vanessa Beecroft, Cassi Namoda and Milo Manara.
The cover line reads: “No photoshoot production was required in the making of this issue.”