Choose Water is the world’s first plastic-free water bottle. Made of paper, the makers say it’s an affordable, sustainable, biodegradable alternative to plastic using naturally derived materials. Once disposed of, should the bottle end up in either landfill or the sea, it takes just a couple of months to degrade into a beneficial substance to ocean life.
Following a hugely successful crowdfunding campaign in May 2018, Choose Water founder 27-year-old chemistry graduate James Longcroft launched the pilot run of their bottles last week (25 April 2019).
The company’s first few months of production will be an extended pilot scheme where consumers will have their first chance to get a hold of the ground-breaking paper bottle. A limited number of the bottles will be released from the Choose Water website in stages with the aim of receiving the public’s feedback. This will allow Choose Water to further tweak and refine the bottle.
The 2018 crowdfunding campaign struck a chord with people across the world, and the huge wave of public generosity helped Choose Water smash its target of £25,000 in the first 50 hours of launch.
The campaign went on to secure nearly £50,000 of funding and Choose Water’s dual commitment to saving the oceans and supporting to Water for Africa, brought significant support from Sky Ocean Venture’s, Sky’s impact investment vehicle that invests in new ideas and businesses which can help solve the oceans plastic crisis.