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Crunch time for recycling!
Working with recyclers, TerraCycle, snack giant Walkers is introducing a new scheme whereby crisp packets will be recycled into basic plastic items.
Walkers is launching the first nationwide recycling scheme for crisp packets.
Working with recyclers, TerraCycle, the scheme is described as “simple and free to use”, with all brands of crisp packets being accepted. The packets will all ultimately be turned into other basic plastic items, says PepsiCo UK, the parent company of Walkers crisps.
The scheme uses an established network of recycling drop-off points – see www.walkers.co.uk/recycle – or if there isn’t a drop-off point nearby, people can download a label from the TerraCycle website and arrange to have their packets collected from their home, by courier, free of charge.
To encourage collection and return of the packets, the scheme offers charity points based on the number of bags collected and people are encouraged to collect as many packs as they can in one go and then send in larger batches.
The move has been welcomed by Michael Gove, Environment Secretary, who commented: “As the custodians of our planet, we must take action now to protect our oceans and wildlife from single-use plastic pollution. Walkers are setting a fine example with this new scheme, and I want to see other companies step-up, follow suit and reduce their environmental impact.”
Walkers brand ambassador, Gary Lineker, is supporting the scheme and has voiced an online film explaining how it works. See here.
The scheme will be promoted on Walkers crisp packets from January.
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