GOLD
Collingwood Learning & Diageo: Smashed Project: Tackling underage drinking with positive thinking
“The harmful use of alcohol causes an estimated 2.5 million deaths every year, of which a significant proportion occur in the young. Alcohol use is the third leading risk factor for poor health globally.” World Health Organisation, Global Strategy to Reduce the Harmful Use of Alcohol.
Smashed is owned and developed by Collingwood Learning. Designed to target Key Stage 3 students in England, it links with the PSHE curriculum and aims to reduce underage alcohol consumption. Smashed is sponsored by Diageo Plc and our shared mission is to educate 10m students globally. The project is quality assured by PwC.
By 2023, Smashed has developed into two programmes based upon the same content. Its original programme, Smashed Live (https://collingwoodlearning.com/portfolio-items/smashed-live-case-study/) is an educational theatre and interactive workshop in schools, delivered as a tour. Smashed Online (https://collingwoodlearning.com/portfolio-items/smashed-online-case-study/), developed in response to Covid, is a cinematic e-learning version of the programme.
After years of development in the UK, the project went international in 2016, and Diageo joined as our global sponsor in 2020. Smashed was delivered in 38 countries in the 2022-2023 academic year, educating 1.985m students. In the 2023-2024 academic year Smashed will educate over 2m students, with a total of 5.3m reached.
SILVER
Coventry Building Society: Coventry Counts
Children living in more disadvantaged households often have very limited access to the opportunities they need to realise their full potential. Their worlds can be limited to home and school which in turn affects what they imagine their future could hold.
That’s where Coventry Counts comes in – by supporting local primary age children in schools serving some of the most disadvantaged communities in the country, we help to build basic literacy and numeracy skills, and raise aspirations.
Since September 2021, it has supported over 13,000 children with everything from school trips, to immersive offsite sessions at aspirational workplaces, to storytelling and providing reading books and sessions on managing money and staying safe online.
All children from Reception to Year 6 engage in two to three activities each year, targeting specific needs identified by teachers, with an emphasis on opportunities that the Society can uniquely gain access to, either directly or via its partners. Sessions are delivered by colleague volunteers, and so far, 293 of them have delivered 113 sessions logging 2,375 hours of volunteering time.
As a result, 87% of children surveyed reported improved career aspirations and 90% reported improved knowledge of maths and money in real life.
BRONZE
Keep Britain Tidy (Eco-Schools England): Inspiring, educating and empowering young people to care for the environment on their doorstep
Launched in Europe in 1994, Eco-Schools is the largest environmental education programme on the planet.
Eco-Schools England is the most successful national programme with 13,000+ settings registered, accounting for more than 20% of all Eco-Schools registered globally. More than 1.4 million pupils in England attended a school taking part in the programme last year.
Here are just a few of the incredible things that Eco-Schools achieved collectively last year:
– 1.65m m² of natural habitats were created or maintained
– More than 6.2m kwh were saved on gas – equivalent to the usage of almost 540 homes each year (based on Ofgem figures)
– More than 3.8m kgs of waste was diverted from landfill.