Gen Z and millennials believe strongly in CSR

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Gen Z and millennials believe strongly in CSR

New research from Brita Professional shows just how important it is for organisations to focus on their CSR and sustainability credentials if they are to retain the talent of the future.

The water filter company asked the question: ‘Would you stay at a company longer if it reported back on how it is lowering its impact on the environment?’ An overwhelming majority (86%) said ‘Yes’.

The research sought the views of 1,000 Generation Z and Millennials, specifically around sustainability and CSR in the workplace. It found that this age bracket has a strong belief in sustainability and a strong work ethic. It also revealed that nine in 10 believe companies should be incentivising sustainable behaviour in the workplace.

The top three CSR objectives for this generation are an environmentally-friendly building (46%), programmes in place to support health and well-being (45%) and being involved in a charity partnership (36%).

You can read the research here. It also provides a toolkit on how to encourage a more sustainable workplace culture.