2020 has seen awards programmes of all shapes and sizes and across industry sectors cancelled or re-scheduled, or some – like the Global Good Awards (GGA) – biting the bullet and going virtual. With 2021 still looking uncertain, it has been announced that the GGA ceremony will be virtual again next year.
Karen Sutton, GGA founder, explains: “I really feel that awards entrants need some security and certainty right now about our plans for the year ahead. I also want to encourage organisations large and small to enter without worrying about the ceremony ticket price tag that usually comes with it if you’re a finalist.
“So, by staying virtual, costs can be kept down AND we can still celebrate the global, sustainable good that’s being done. It may also open the door to many more entries from across the world.”
She is adamant that GGA will not stay virtual. “I want to return to our wonderful annual ceremony at BMA House as soon as possible! “ she says. “However, I can see GGA developing into a hybrid event from 2022 onwards, where finalists from outside the UK will continue to enjoy the live London event albeit virtually.”
Karen is very aware of the benefits of a virtual ceremony. “While we have always been pretty vocal about not wanting overseas finalists to travel for the ceremony to keep the event’s carbon footprint low, running an entirely virtual event this year certainly ticked that box!” she highlights. “It also opened up the event by reaching a truly global audience. We had people tuning in from the USA, India, South Africa, Ghana, Portugal, France and Japan – all enjoying an engaging ceremony at a fraction of the cost to their organisation and the planet!”
This footage from South Africa shows Wildshots Outreach watching from the middle of a game reserve when they won their Gold – something that wouldn’t have happened without our virtual event.
“I am confident that going virtual is the right thing to do for 2021,” Karen adds. “We have already proved it can be done enjoyably and successfully; check out our virtual 2020 event here and read our recent testimonials to back that up!”
REVISIONS FOR GGA 2021 – IN A NUTSHELL
Categories – These will remain much the same as 2020. However, GGA will be introducing a special COVID Support Award, which will be a free-to-enter category for any organisation entering another GGA category.
Entry Fees – GGA IS stripping out all the inclusive tickets from the entry fees (only included for large orgs).
Discounts – GGA will be continuing its Early Bird and Charity discounts and introducing a new COVID-affected business discount. Available to certain industry sectors (TBC), it will apply to those organisations adversely affected by the pandemic.
Timeline – The timeline is being delayed to give organisations more time to recover from 2020.
Entries will open on 1st February 2021 and close on 23rd April 2021.