GGA strengthens ethical credentials

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GGA strengthens ethical credentials

Joining the likes of eco-aware brands Patagonia and Pukka and extending its ethical credentials even further, the Global Good Awards (GGA) has signed up to the 1% for the Planet initiative.

1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions. Businesses that join 1% for the Planet commit to giving 1% of gross sales each year to its approved non-profit partners.

GGA founder and CEO, Karen Sutton, explains: “We’ll be giving 1% of all our sponsorship, entry fees and virtual ceremony ticket monies. We’ll also be able to donate in-kind products and services such as consultancy. The pandemic has given us more reason than ever to find more ways to give back.”

The Global Good Awards has always maintained that its ethical ethos is what makes it stand out from the crowd. “We believe that if we are to recognise and reward change across all aspects of purpose driven sustainability and social impact, then we have to be walking that talk ourselves,” says Karen. “Signing up to 1% for the Planet was a natural step forward for us.”

Each year, the awards pushes its sustainability boundaries from its venues and menus, to its dress code – at the last live event Karen wore a dress made exclusively of crisp packets – and its printed material.

The Awards has also recently retained its Outstanding accreditation from the Awards Trust Mark for the fourth year running. In 2018, it was the very first recipient of the GOLD (now renamed ‘Outstanding’) standard from the scheme, a not-for-profit accreditation programme with the goal of enhancing trust between those entering awards schemes, and the organisations running them.

You can read more about GGA’s ethical stance here.