Pandora puts the sparkle into sustainability

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Pandora puts the sparkle into sustainability

Danish jewellery brand Pandora, renowned globally for its sparkling bracelet charms and collectables, has announced it will no longer be using mined diamonds opting to use lab-created diamonds instead. A new line, Pandora Brilliance, will launch the initiative.

Lab-created diamonds are identical to mined diamonds but grown in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat.

The new collection, which includes rings, bangles, necklaces and earrings, has achieved CarbonNeutral product certification in accordance with The CarbonNeutral Protocol, a leading global framework for carbon neutrality. The certification covers the jewellery, its packaging and transportation.

The lab-created diamonds in the collection have been grown with more than 60% renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through the CarbonNeutral certification. When Pandora launches the collection globally next year, the diamonds are expected to be made using 100% renewable energy.

Alexander Lacik, Pandora CEO, commented: “Pandora continues its quest to make incredible jewellery available for more people and today I’m proud to announce the introduction of Pandora Brilliance. It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”

Check out the company’s full stance on sustainability here.