Danish jewellery brand Pandora, renowned globally for its sparkling bracelet charms and collectables, has announced it will no longer be using mined diamonds opting to use lab-created diamonds instead. A new line, Pandora Brilliance, will launch the initiative.
Lab-created diamonds are identical to mined diamonds but grown in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat.
The new collection, which includes rings, bangles, necklaces and earrings, has achieved CarbonNeutral product certification in accordance with The CarbonNeutral Protocol, a leading global framework for carbon neutrality. The certification covers the jewellery, its packaging and transportation.
The lab-created diamonds in the collection have been grown with more than 60% renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through the CarbonNeutral certification. When Pandora launches the collection globally next year, the diamonds are expected to be made using 100% renewable energy.
Alexander Lacik, Pandora CEO, commented: “Pandora continues its quest to make incredible jewellery available for more people and today I’m proud to announce the introduction of Pandora Brilliance. It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”
Check out the company’s full stance on sustainability here.