Beer behemoth Carlsberg and WWF are working together in a year-long partnership helping to restore the small but powerful plant, seagrass, along the UK coastline.
Known as ‘an underwater Amazon’, seagrass meadows can absorb carbon up to 35 times faster than a rainforest. The UK has lost over 90% of its seagrass meadows, which is detrimental to the environment because seagrass plays a vital role in maintaining healthy seas. A donation of 50p from every special edition Carlsberg pack will go to WWF to support the project.
Carlsberg is also playing its role in other ways including removing plastic rings. By doing so Carlsberg Snap Pack minimises the use of secondary packaging and therefore CO2 emissions. This move supports Carlsberg Group’s science-based targets in its sustainability programme, Together Towards ZERO, to cut carbon emissions.
UK director of marketing at Carlsberg, Emma Sherwood-Smith, commented: “Over the past few years, our focus has been brewing for a better today and tomorrow and we have worked hard to adopt sustainable practices in every aspect of Carlsberg as a brand, from reducing water consumption in the brewing process to introducing our game-changing Snap Pack as an alternative to plastic rings.
“Our campaign with WWF helps to highlight the small changes needed to make a big difference, with something as simple as choosing Carlsberg.”