SILVER
Reborn: Turning Waste into Worth: A Circular Model for Mattress Remanufacturing
Reborn is tackling the UK’s mattress waste crisis through a zero-waste, closed-loop remanufacturing model. Unlike traditional “recycling” approaches that downcycle or incinerate, Reborn reclaims, redesigns, and remakes mattresses and components into new, high-quality products—from divan bases to camper cushions and pet beds to name just a few. Since 2021, over 13 million kg of materials have been recovered, diverting 54,000 tonnes of CO₂e. Our current recovery rate is 95.7% (vs UK average of 14%), with a target of 98% by 2027.
Reborn has built a traceable circular supply chain, localised manufacturing hubs, and a culture of innovation and purpose—from factory staff to prison workshops. We’ve turned a traditional <£20/tonne rebate into a > £1,000+/tonne revenue stream creating scalable economic incentives for circularity.
By aligning zero-waste design, logistics, and stakeholder engagement, Reborn is transforming one of the UK’s most problematic waste streams into a regenerative, value-driven system.