Described as ‘one man’s manifesto for corporate activism’, Richard Walker’s new book aims to urge readers with businesses of all sizes to see the value of pursuing ethical policies. Walker is the managing director of Iceland Foods and also a past winner in the leadership category of the Global Good Awards. He believes that it’s not only possible to reverse climate change and promote social justice, while also generating a profit, but it is essential to do so.
Entitled The Green Grocer, the book serves as a passionate call to ‘democratise environmentalism’ by making it relevant and relatable to all.
Walker offers clear-sighted advice about how any business can make genuine progress on sustainable initiatives regardless of who their customer is, while being realistic about profit margins, and obligations to shareholders and employees.
Citing real-life examples from ‘Doing it Right’, Iceland’s own sustainability strategy, Walker reflects on the successes and many failures he has experienced while endeavouring to reduce the retailer’s environmental footprint. He is transparent about the many trade-offs and tough choices that come with trying to make a mass-market food retailer more responsible. He discusses the drivers that led him to announce Iceland’s ambitious commitment to eliminate plastic packaging from all of their own-label products by the end of 2023; reveals why he is personally passionate about sustainability; and considers why it is important (and often valuable) for business leaders to look beyond short-term profit.
English naturalist and TV presenter Chris Packham describes the book as: “A remarkable insight: honest, pragmatic, hopeful and realistic – this is the challenge that capitalism needs to make sure we survive. It isn’t about business, it’s about the business of survival on planet Earth. If you read one book in 2021 and want a better 2022 then this should be it.”
Published by Penguin Random House this April, the book will retail at £12.99. All of the author’s proceeds will go to the Iceland Foods Charitable Foundation.